is a family run business based in Preston, Lancashire.

OUR  ‘BEST FRIENDS’  DESERVE THE BEST was established to sell online, unique personalised dog ID tags previously not available in the UK. The tags are produced in a caricature style of over 100 dog breeds, animals and flags. They are made of nickel then radium coated before being hand enameled, polished & galvanic dipped to protect against corrosion and for attaching come with a strong split ring. Consequently the tags are of a high quality, robust and will last you and your pooch a long time.

The tags are designed and made in Valenza Italy in the tradition of the Valenza goldsmiths and are possibly the most beautiful tags in the world. You will be getting a quality unique product.

FREE engraving for any message is offered. If you are purchasing as a gift we offer a gift wrapping service and delivery to you own or an alternative address. Turnaround is fast and the tag(s) will be received within a few days of ordering. The tags can easily be converted to or added to key rings and can also be used on zip pulls.

Our Fridge Magnets and Wall Plaques all feature great dog portrait reproduction prints from original oil paintings which are sourced from the studios of the artist Ursula Dodge in America. The fridge magnets make a great addition to your fridge door or any ferrous surface. The A4 sized metal wall plaques look fabulous anywhere – even outside. Both make lovely gifts which any dog lover will treasure.

We use up to date secure technology to protect you and us and payment by credit/debit card and Paypal is accepted.

We are proud of our attention to detail and provide excellent service. There are no hidden charges or expensive premium telephone numbers.